Globally, electronics rentals are projected to nearly double from $82.9 billion in 2025 to $155.2 billion by 2030 (11.4% CAGR). The UK is behind, but the opportunity is massive for those willing to act first. DaaSX makes this possible.
DaaSX is a transformative Device-as-a-Service platform that, once authorised by the FCA, would allow retailers to launch FCA-compliant rentals on PCs, phones, TVs, and Consoles instantly and without upfront investment.
By combining asset backed financing, logistics, and risk management into a turnkey solution, DaaSX removes the barriers that have kept tech retailers out of the rental market. With seamless API integration, rental options can be live at checkout in weeks, not years.
We see a significant societal shift occurring. We believe that consumers no longer care about ownership. Digital subscription companies have a combined market cap of $15 trillion, and this trend is moving quickly into physical items.
Consumers are no longer attracted to things that force them into debt traps, they want the freedom to use things as and when they need them with minimal commitment.
This represents a great opportunity for tech manufacturers and retailers as cyclical business models can be built to create profitable, sustainable and eco-friendly propositions that transform businesses, increasing both volume and value.
Subscription models are rapidly transforming how consumers access products, and the numbers prove it. From explosive revenue growth to shifting attitudes around ownership, this change is reshaping markets and opening the door to smarter, more sustainable ways to deliver value.
The ecommerce subscription market is growing by more than 65% year on year and will surpass $900 billion by 2026.
Of consumers are willing to pay for subscription services for technology products, indicating a strong market acceptance.
Subscription revenue growth has been 437% over the last decade, outpacing the S&P 500 by 4.6x.
A recent survey conducted by DaaSX evaluated consumer interest in a 12-month laptop subscription as an alternative to traditional financing options, such as loans. The results demonstrate significant appeal across diverse demographics, with 66% of respondents rating the concept as appealing or very appealing.
Notably, among younger consumers aged 20 to 40, enthusiasm was even stronger, with 79% expressing positive sentiment toward the subscription model. These findings underscore the growing demand for flexible, cost-effective access to technology, particularly among younger demographics.
According to a recent market analysis, over 65% of environmentally conscious consumers prefer renting electronics over purchasing them as a means to reduce electronic waste (e-waste).
This preference stems from the circular economy benefits of rentals, such as extended device lifecycles, refurbishment, and recycling, which minimise landfill contributions and resource depletion .
By decoupling hardware from performance we enable seamless upgrades to cutting-edge models, slashing traditional 3-5 year refresh cycles to 12 - 18 months. This "peak tech" approach will fuel market growth.
Our API allows you to offer new or used devices on subscription and receive full, instant payment from our platform.
Consumers remain engaged with a brand when they have ongoing relationships through subscriptions, creating opportunities for upselling and cross-selling additional products and services.
Consumers return devices after a specified period, we refurbish them allowing you to resell or re-rent, maximising the use of inventory. This reduces capital tied up in unsold stock.
Consumers now prefer flexible usage options; subscription services position you favourably in the market, attracting new customers who prioritise affordability and access to the latest technology.
Collect valuable data on usage patterns, preferences, and customer behaviours.
Our rental experience is designed to be smooth, flexible, and repeatable. From your first device to every upgrade, the cycle keeps you equipped with the latest tech, without the hassle of ownership.
Your customers start by selecting a device and the rental term that works best for them.
They enjoy using the device throughout the subscription period with complete flexibility.
At the end of the term, they can upgrade, extend, or return the device, keeping the cycle going.
Founder of DaaSX. Co-founder of a successful promotions business in the tech sector. Former business manager at Dell, Compaq and HP. Steve has an in depth understanding of the challenges faced by CE sector businesses and has the vision and network to solve them.
Ade has spent 25 years working on concept design, development and the delivery of consumer promotions, including incentivised product and product packaging recycling schemes.
Mitja Sadar is a board member at DaaSX, bringing over 15 years of finance expertise. At tech rental giant Grover, he served as SVP of Finance, raising €1.6 billion in debt and €190 million in equity, driving expansion. A seasoned leader, he excels in fundraising and scaling startups.
Former board level director at a global multinational and non-executive director at a UK high street retailer as well as co-founder of a successful fully integrated agency specialising in promotions and sustainability.
Former Co-Founder of Perfect home and director of rent to own specialist Brighthouse. Mike brings an invaluable understanding of the complexity of rental as a business model in the UK, Europe and US.
Specialising in microservice architectures and web technologies at DaaSX. As former Head of Technical Development at Metrisk, they built scalable solutions for enterprise clients. Bee’s full-stack expertise, from cloud infrastructure to AI-driven user experiences, drives our innovative device-as-a-service model.
DaaSX provides everything you need to offer devices as a subscription. Customers choose a device and term, use it for the agreed period, then either upgrade, extend, or return at the end. Behind the scenes, DaaSX manages device acquisition, payment collection, customer onboarding, renewals, reporting and asset disposal.
Yes. The DaaSX subscription API plugs into your existing website or sales journey with minimal effort. You don’t need to rebuild your checkout. Whether you sell online or through partners, DaaSX can slot into your existing customer flow seamlessly.
DaaSX is built on secure, enterprise-grade infrastructure with uptime and resilience at its core. Payments, renewals, and account management are automated, so you and your customers can trust the process to run smoothly. Our platform is continuously monitored and updated, ensuring stability as you scale.
DaaSX currently operates in the UK, supporting retailers, manufacturers, and distributors who want to offer subscription-based device models. Expansion into additional European markets is planned, with a long-term goal of making DaaSX a global platform for flexible device subscriptions.
DaaSX supports all major debit and credit cards, as well as direct debit for recurring payments. Flexible payment schedules can be tailored to your customers, and all transactions are handled securely through our integrated payment partners.
